San Diego, CA — DATE — Pro Cycling Team Jelly Belly p/b Maxxis is beginning the 2018 cycling season with a sponsorship by EBCycling Law, the cycling law practice of nationally recognized and award-winning personal injury law firm Estey & Bomberger – which is headquartered in San Diego, California.
The Jelly Belly Cycling Team is a United States professional cycling team that is recognized worldwide for their professionalism and commitment to racer development in cycling. The team has fielded top-tier athletes worldwide for the past 18 years. Their commitment to cycling and racing is well recognized and has the distinction of being the longest continuing title sponsorship in professional cycling worldwide.
Estey & Bomberger partner Michael Bomberger, who heads the EBCycling Law practice, is a parent and an avid cyclist that has been involved in the sport competitively and recreationally for the past 25 years. His practice has focused on helping cyclists that have been injured while biking over the past two decades. He has also been actively engaged in many initiatives to make cycling safer for all. One of those initiatives is Rider Safety Visibility which seeks to educate the public and increase the practice of safety and visibility for all cyclists.
“It is a privilege to work with the leadership at Jelly Belly p/b Maxxis, the professional cyclists of the team and those that support the team,” said Bomberger. “The cycling team employs top professional cyclists that animate and entertain in the races they enter, it is also a leader in the cycling industry fostering change to encourage cycling safety for everyone that enjoys bikes. We are honored to be part of this organization because they go the extra mile to perform, while at the same time, sharing our values and goals of making cycling safer for all bicyclists- children, recreational riders, commuters and competitive cyclists alike.”
Danny Van Haute, team owner/director said, “Michael and his firm bring a great deal of opportunities to Jelly Belly Racing through his unwavering support of our team and the principles of rider safety visibility. As a result of his firm sponsorship and his influence, all members of the Jelly Belly Cycling team (staff included) are required to use front and rear lighting during training, and recreational rides. We are hopeful that our mandatory visibility/lighting program with lights provided by CatEye, will be adopted by other riders and teams and eventually become standard throughout the industry.”
More about Pro Cycling Team Jelly Belly p/b Maxxis can be found at: JellyBellyCyling.com